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Archive for the month “February, 2012”

Web Design II – Designing from the Content Out

In chapter 16 it talks about how you can design from the content out. This would be to design your site according to the content that you want to display. You could start by designing that part of the page that will hold the content. This would help ensure that you can work your way out. Starting to code the content right away will help build the site around it. When the content code is finished, do a quick sketch and build your navigation and footer next. More than likely it will be on the outskirts of the content.

Building a site from the inside out is good when you want to focus mainly on your content. The design will pull you right into the content, where you can read what you need to read.

In the article I read below it describes some ways to improve your design around content. To start, your headlines are one of the first things you see one a page, some headlines will be more dominate than others depending on the type of website it is. For example if it was a blog or news site you might want to have a little more enticing headline. Image sliders and galleries are another major part of content and is used very much in the web. They are best displayed on the home page. As for the text of the page, you want it to be readable and getting outside opinions on color scheme, font, or size will help with readability. But the dark text on a light background with average size font is the best for readability. There are some other tips listed such as gathering user information, reduce distractions, and using smaller graphics.


Design Theory IV

Can designers work outside ‘culture’ or must they always be a part of it?

Culture is a big part of design. I feel like through things we know and see everyday would be a good way of getting a message across. Thinking about it, a designer could probably venture out and work outside of culture but it might not have the same effect as working with culture. Mass culture is a part of everyone and really is an effective way of designing. When advertising you need to keep in mind people’s needs. Your thinking about culture, where they come from, what they do, and how they feel.

In the blog I read below, the author goes over points in culture where it can effect designing. For example in India most people are just focused on getting by and not about the details, whereas, in American and Europe we have those luxuries or details that we can focus on, because we have homes, food, and jobs. So when designing in India they focus more on the big picture rather than the fine details. The author interviewed people at schools and found that they focus more on the final product rather than design thinking and the process to get to the final product. By not being able to have the process or design thinking will most definitely effect the final product. This is how people in India most think because of the culture and the way they live.

Design Theory IV

The client, the audience and the designer all play important roles in the process of communication. I don’t really know if you could say there is a central role. Each role is played off each other. The client has to talk to the designer and figure out what the clients needs are. The designer then needs to figure out how to convey the message with an effective design as well. The designer needs to also think about the audience it is pointed towards, because you need to know how to convey a message that is appropriate for the audience. For example if you want an ad for cleaning supplies and you want to point it towards women, then you won’t want to have a hot women cleaning a car with the supplies because you know a man would be more likely to watch that than women. Once you get the designer figures out how to convey the message it is then up to the audience how it is perceived. Hopefully it is perceived how the client wanted it to be.

The Shannon and Weaver Process shows the process of communication. It is described by:

Information Source -> Transmitter -> Noise Source -> Receiver -> Destination

This process illustrates how the client, the audience, and the designer work together.

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