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Design Theory IV: Design

Can you explain why design is worth studying? Can anyone be a designer?

Design is worth studying because without design everything would be different. The whole world of advertising and design would either be non-existent or just completely different. People probably would care as much about how things looked. Everything would just be a cliche or straight to the point. There would be no “wow” factor to anything. I feel like everything would be dull and boring without design. To study design and learning how the concepts work with the message really is something you need to learn and study. Not everyone is a designer and the people that are not start to give regular people terrible designs that should never have been released in the first place. The fact is you need to study design to be able to completely understand how this field works.

In the link below, there are these two people having a debate whether anyone can be a designer. The one man states that people make decisions every day and most people think they are entitled to make decisions about good and bad design. The other man said that design is not about problem solving it is about consumer choice. He also states that if everyone were to act like designers then everyone might have a better understanding of design and how it works.


Design Theory IV

Can designers work outside ‘culture’ or must they always be a part of it?

Culture is a big part of design. I feel like through things we know and see everyday would be a good way of getting a message across. Thinking about it, a designer could probably venture out and work outside of culture but it might not have the same effect as working with culture. Mass culture is a part of everyone and really is an effective way of designing. When advertising you need to keep in mind people’s needs. Your thinking about culture, where they come from, what they do, and how they feel.

In the blog I read below, the author goes over points in culture where it can effect designing. For example in India most people are just focused on getting by and not about the details, whereas, in American and Europe we have those luxuries or details that we can focus on, because we have homes, food, and jobs. So when designing in India they focus more on the big picture rather than the fine details. The author interviewed people at schools and found that they focus more on the final product rather than design thinking and the process to get to the final product. By not being able to have the process or design thinking will most definitely effect the final product. This is how people in India most think because of the culture and the way they live.

Design Theory IV

The client, the audience and the designer all play important roles in the process of communication. I don’t really know if you could say there is a central role. Each role is played off each other. The client has to talk to the designer and figure out what the clients needs are. The designer then needs to figure out how to convey the message with an effective design as well. The designer needs to also think about the audience it is pointed towards, because you need to know how to convey a message that is appropriate for the audience. For example if you want an ad for cleaning supplies and you want to point it towards women, then you won’t want to have a hot women cleaning a car with the supplies because you know a man would be more likely to watch that than women. Once you get the designer figures out how to convey the message it is then up to the audience how it is perceived. Hopefully it is perceived how the client wanted it to be.

The Shannon and Weaver Process shows the process of communication. It is described by:

Information Source -> Transmitter -> Noise Source -> Receiver -> Destination

This process illustrates how the client, the audience, and the designer work together.

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